10 August 1974 - The Uncharitable Shield

On 10 August 1974, Liverpool defeated Leeds United on penalties, 1-1 (6-5), to claim the FA Charity Shield before a crowd of 67,000 at London's Wembley Stadium. It was the first Charity Shield match to be shown live on television and it was one that most spectators would not forget.

The day was significant for both managers, as it was Bill Shankly's last match in charge of Liverpool and Brian Clough's first in charge of Leeds United. Prior to his appointment at Elland Road, Clough had been fiercely critical of Leeds and his predecessor Don Revie for playing what Clough called "dirty football." Unfortunately for Clough, the match was overshadowed by the very tactics he had criticized.

Early in the match, Leeds midfielder Johhny Giles earned a quick booking for lashing out at a Liverpool player. The situation grew worse as Leeds midfielder and captain Billy Bremner repeatedly knocked into Liverpool forward Kevin Keegan. Keegan grew increasingly frustrated, both with Bremner and with the referee for allowing Bremner's behavior to continue. The situation escalated to the point where a scuffle broke out between Keegan and Bremner and both were ejected. On their way off the pitch, both players insulted their teams and supporters by stripping off their shirts and throwing them to the ground.

Although both players were ejected, Clough was certain his own player was to blame and was quoted afterward as saying "Billy Bremner's behaviour was scandalous, producing one of the most notorious incidents in Wembley history. It was as if the players were offering grounds for all my criticism that they had resented so much."

The FA fined Keegan and Bremner £500 each. Keegan was also suspended for three matches, while Bremner was suspended for eight. By the time Bremner's suspension ended, Clough had departed from Elland Road, having been sacked after 44 days in charge.

20 July 1974 - Leeds Hits A Clough Patch

On 20 July 1974, controversial manager Brian Clough was named manager of Leeds United. He was dismissed from the post on 12 September 1974, after only 44 days in charge.

A star striker for Middlesbrough (1955-61) and Sunderland (1961-64), Clough's playing career was cut short by a knee injury. He turned to management and, in 1965, took over at Hartlepools United. He was then just 30 years old, making him the youngest manager in the League at that time.

In May 1967, Clough took over at Derby County, then languishing in the Second Division. Clough, along with assistant manager Peter Taylor, reversed Derby's fortunes and led them to the First Division title at the end of the 1971-72 season. Clough and Taylor soon fell out with Derby's Board of Directors over issues including transfer fees and Clough's propensity for making controversial statements (such as his criticism of the Derby supporters as "a disgraceful lot"), and the pair resigned in October 1973.

After a brief and unsuccessful spell at Brighton & Hove Albion during the 1973-74 season, Clough took the reins at Leeds, who were coming off their own First Division title. Taylor remained at Brighton.

Clough's move to Leeds raised more than a few eyebrows, as, during his time at Derby, he had been especially critical of Leeds and their previous manager, Don Revie. In particular, he had accused Revie's Leeds side of playing dirty and suggested that the club should be relegated and Revie himself fined.

Despite his appointment as manager, Clough reportedly remained vociferously critical of Revie and Leeds' prior tactics, which alienated him from many of the team's best players, including the midfield pair of Irish international Johnny Giles and Scottish international Billy Bremner. Clough's Leeds side won only one match and drew two from its first six, after which he was promptly sacked.

Clough cemented his status as a coaching legend, however, after moving to Nottingham Forest in 1975. At that time, Forest was a mid-table Second Division side, but Clough and Taylor (who joined Forest from Brighton in 1976) led them to promotion in 1977 and the Division One title in 1978. At Forest, Clough also achieved his crowning glory, winning back-to-back European Cup titles in 1979 and 1980.

Clough retired in 1993 and died in 2004. In 2006, author David Peace published a fictionalized account of Clough's time at Leeds, titled The Damned Utd. Critics generally praised the book, but Clough's family and former players—including Giles—claimed Peace's portrayals of events was inaccurate and painted Clough in an unfairly negative light. A film version of the book was released in 2009, starring Michael Sheen as Clough.

11 April 1964 - Leeds Leads The Way

On 11 April 1964, Leeds United secured their return to the First Division with a 0-3 away win over Swansea Town. Going into the match, Leeds were on top of the table and needed only a point against 18th-place Swansea to secure promotion. Striker Alan Peacock opened the scoring for the Mighty Whites in the 15th minute, then added another four minutes later. Midfielder Johnny Giles then scored the third goal in the 34th minute.

Leeds' promotion to Division One was all the more remarkable, given that two years earlier, they nearly dropped down into Division Three, finishing the 1961-62 season in 19th place out of 22 Division Two teams and only three points above the relegation zone.

Leeds' promotion campaign was orchestrated by manager Don Revie, who had been appointed in March of 1961. It was the first of several honors he helped secure for the club, including the Division One title in 1969 and 1974, the FA Cup in 1972, the League Cup in 1968, the Charity Shield in 1969, and the Fairs Cup in 1968 and 1971. He also led them to the finals of the European Cup Winners' Cup in 1973.